Making Your Website and Social Media Work for You

Thursday, April 1 2021 12:00 - 1:30 PM EST

FEATURING DIGITAL STRATEGIST MARC REPPIN AND DIGITAL MARKETING EXPERT SARAH CASSELL

Is your website working as hard as you are? Is your social media connecting you with readers, editors and agents? As an author, your ultimate goal is a growing community of readers. That takes marketing. Join veteran digital strategists and marketing experts Marc Reppin and Sarah Cassell for this unique workshop geared towards building your author brand and audience. Marc will provide an overview of the search engine optimization (SEO) steps you should take now to increase your online visibility and how to engage readers once they reach your site. Sarah will outline how to decide which social channels you should be on and how to engage with and build your audience. Through discussions and exercises, Marc and Sarah will leave you with guidelines and plans to enhance your community. 18 students maximum